Assessment
How much of your strategy rests on customer truth?
Ten statements across win/loss, messaging and customer experience. You'll get a score, the stage carrying the most assumption risk, and an honest read on what to do about it.
Customer Truth Scorecard
0 of 10 answered
Win/Loss
1. We know, from the buyers themselves, why we won our last ten deals.
Win/Loss
2. We know why we lost the deals we should have won — verified outside the sales team.
Win/Loss
3. We understand how buyers actually evaluate us against alternatives.
Messaging
4. Customers can repeat our value proposition back to us in their own words.
Messaging
5. Our messaging uses customer language, not internal or industry vocabulary.
Messaging
6. Sales, marketing and leadership describe what we do the same way.
Messaging
7. Our messaging is built on customer research, not internal consensus.
Customer Experience
8. We know where customers lose confidence in us during the relationship.
Customer Experience
9. We can name the specific unmet expectations that put renewals at risk.
Customer Experience
10. Customer evidence — not internal opinion — drives our growth decisions.
Answer all 10 statements to see your score.
Want the interpretation, not just the score?
We'll walk through your answers and where your organization is most exposed to assumption-based decisions.